brand premium

基本解釋

But researchers surveying California consumers found that people who are seriously well-off are willing to pay a premium for items whose branding is more discreet.
但是，科學家研究加利福尼亞的消費者發(fā)現(xiàn)真正的富人們愿意支付更高的價錢，只為了得到商標并不明顯的商品。

Those two leading companies also have premium branding and industry recognition as key leaders.
FORBES: Miami University Students and This Quant Pitch C&J Energy Services
For instance, you CAN correlate brand equity to pricing premium, and thus demonstrate real ROI in branding work.
FORBES: 3 Reasons Why There's No Measuring ROI On Social Media
Speaking of which, the industrial design on the XVT line is understated and premium, with an anodized silver metal band surrounding the edge of the set and minimal branding.
ENGADGET: Vizio's XVT Ultra HDTVs to bring 4K and glasses-free 3D to the masses, we go eyes-on