brand preference

基本解釋

Improving the service quality and service branding are very useful steps to attract customer's attention, build customer's brand preference as well as maintain customer loyalty.
提高服務(wù)質(zhì)量，創(chuàng)立服務(wù)品牌，是旅行社吸引顧客注意力、形成消費(fèi)者品牌偏好并進(jìn)而建立并維持顧客忠誠的有力武器。
Therefore, the study of what lies in the integration of advertising and fashion, the exploration of how and what the adverting-fashion influences brand preference does make sense.
所以對于廣告和時(shí)尚結(jié)合的內(nèi)涵，以及其對消費(fèi)者品牌偏好態(tài)度的影響究竟為何的研究是具有十分重要的現(xiàn)實(shí)意義的。
As to mobile product industry, the advertising-fashion influences much on brand preference positively.
對于手機(jī)廣告來說，廣告時(shí)尚性對于消費(fèi)者品牌偏好的正面影響是比較大的；

Researchers are starting to decode the neural signature for brand preference.
FORBES: Magazine Article
Since scents are shown to evoke particular feelings — like lavender does with relaxation — emotions always are at play when it comes to establishing brand preference, Harrop says.
FORBES: The Secret Weapon Luxe Hotels Use To Lure Guests In
In many ways, it's now easier than ever to find a world-class smartphone, but unless you've developed a strong brand preference, choosing one is likely more difficult than ever before.
ENGADGET: 's smartphone buyer's guide: summer 2012 edition

品牌偏好
The model of brand preference and corporate brand values is proposed.
提出了品牌感知價(jià)值吸引力對品牌偏好的影響模型。
心理學(xué)
品牌愛好