word-of-mouth

音標(biāo)發(fā)音

Through databases and word-of-mouth, everyone was fairly aware of who they were working with.
通過資料庫和口頭交流，每個(gè)人都非常了解自己的搭檔。
Word-of-mouth is the second most popular choice, one in five people (20%) relying on the information provided by colleagues, friends or relatives about their hotel experience.
口碑是第二個(gè)受歡迎的選擇，有20%的受訪者依賴同事、朋友和親慼提供的酒店躰騐信息進(jìn)行預(yù)訂。
In the last decade, Procter & Gamble was one of the pioneers in word-of-mouth marketing campaigns in which mothers and teenagers were plied with samples and coupons to draw more customers.
在最近的數(shù)十年，寶潔公司一直是世界口碑營銷活動的先鋒，吸引媽媽們和年輕人使用産品樣品和優(yōu)惠券來吸引客戶。

One in five said that word of mouth - getting advice from friends - was an important source of information.

William Botkin hopes to generate word-of-mouth on a smaller scale for Red Fox Salsa Co.
FORBES: Entrepreneur as Stunt Man
But word-of-mouth marketing works a lot better among young chatterboxes than it does among middle-aged recluses.
ECONOMIST: Idea

given or done by people talking about something or telling people about something