unique selling proposition

基本解釋

Whatever your unique selling proposition is, it’s gotta make simple logical sense.
無論你的銷售計(jì)劃是怎樣地獨(dú)特，它應(yīng)該符郃簡單的邏輯。
Your unique selling proposition should be communicated in terms of how it will benefit your visitors.
您獨(dú)特的銷售主張，應(yīng)在如何傳達(dá)將有利於您的訪客條款。
Philip Kotler says that the difficulty firms have in creating functional uniqueness has made them “focus on having a unique emotional selling proposition (an ESP) instead of a USP”.
菲利普-科特勒認(rèn)爲(wèi)在産品上難以做到獨(dú)一無二的公司，將“營銷的重點(diǎn)轉(zhuǎn)移到情感銷售主張，來代替獨(dú)特銷售主張”。

North and South's unique selling proposition is that they, extraordinarily for a modern pop band, play instruments.
ECONOMIST: The last big thing
Having a good resume that profiles your Unique Selling Proposition (USP), or the great skills that are inherent in you, is a must as well as being prepared for the interview.
FORBES: The Main Reason You Won't Find a Job