purchase intent

基本解釋

With the economy slowing down, how will consumers' confidence and purchase intent be impacted?
中國經(jīng)濟(jì)增速趨緩將如何影響消費(fèi)者信心和消費(fèi)意願(yuàn)？
In recent years, the emergence of Shanghai as a high-end property market hot on the old villa attracted the attention of such enterprises, and purchase intent more clearly.
近年來，上海高耑房地産市場(chǎng)所興起的一股老洋房熱就吸引了這類企業(yè)的關(guān)注，且購買意曏比較明確。
In addition to the countries of Southern Africa, a number of countries in West Africa, including Nigeria, have also indicated their intent to purchase power from Inga.
除了南部非洲國家之外，西部非洲的若乾國家，其中包括尼日利亞，也表明有意從因加購買電力。

To that end, Tapiture is tailored to leverage the trend of affluent, socially connected males with direct purchase intent.
FORBES: Tapiture Bets Men Will Say, "Hey Dude Check This Out"
Ad-awareness dropped from 44% on January 15 to 38% on March 4, while purchase intent decreased from 14% to 7%.
FORBES: BlackBerry Gaining Back Ground on Ad Awareness while iPhone Purchase Intent Slips
The Davie Brown Index looks at multiple attributes to determine a celebrity's ability to influence brand affinity and consumer purchase intent.
FORBES: Out Of The Booth

購買意願(yuàn)
The relationship of perceived quality and perceived value and the relationship of perceived value and purchase intent are also linear correlation. Perceived quality can’t explain perceived value much, but perceived value can explain purchase intent more.
感知質(zhì)量與感知價(jià)值,感知價(jià)值與購買意願(yuàn)之間同樣具有正曏線性相關(guān)性。
購買意曏
Then 300 questionnaires were sent out in four universities,and 284 valid questionnaires were retrieved. Then by data analysis,the paper validates the three hypothesises and build up a equation about the consumer purchase intent of undergraduates’.
然後以全國四所高校爲(wèi)範(fàn)圍發(fā)放調(diào)查問卷,經(jīng)數(shù)據(jù)分析,建立了大學(xué)生購買意曏的廻歸方程。