paid circulation

基本解釋

Total paid circulation is gone as the top-line measure.
以前最主要的評定辦法縂計購買發(fā)行量已經(jīng)過時了。
The paid circulation of many of them is slipping even as their readership grows.
即便閲讀數(shù)量增長，它們中的多數(shù)的付費銷量卻在下滑。
At least for the Commerical Appeal, however, these numbers actually mask a 14% decline in paid circulation, as most of its gains came from electronic editions used for Newspaper in Education programs.
然而，對於孟菲斯商業(yè)訴求報，上麪的數(shù)字實際掩飾這樣一個事實。該報實際付費的發(fā)行量下降了14%，因爲(wèi)大多數(shù)新增讀者閲讀都是 Newspaper in Education這個項目中發(fā)行的電子版本。

And he's trying to get the magazine biz to adopt new audience measurement metrics, arguing that the guaranteed rate base based on paid circulation is outdated.
FORBES
The rise doesn't count the Food Network Magazine, a joint venture of Hearst and Scripps, which announced earlier this month it is increasing paid circulation again, to 1.25 million.
FORBES: Ad sales for May are up 17%--and climbing.
Readers are disappearing and paid circulation is way down.
FORBES: Another Brain-Splattering Week