catchword

1. N-COUNT A catchword is a word or phrase that becomes popular or well-known, for example, because it is associated with a political campaign. 標(biāo)語; 口號 (常用在政治運(yùn)動(dòng)中)

The catchword he and his supporters have been using is "consolidation."

他和他的支持者們一直在用的口號是“統(tǒng)一”。