brand keys

基本解釋

Bad news for banks: A survey conducted by marketing research firm Brand Keys found that consumers make no differentiation — none — between bank brands.
對於銀行的壞消息：根據(jù)一個美國市場調(diào)研公司Brand Keys開展的調(diào)查顯示，客戶完全、徹底不能區(qū)分銀行的品牌。
Even so, Subaru ranks sixth out of 16 auto names in a Brand Keys survey, Mr. Passikoff said, trailing, in order, Toyota, BMW and Mercedes (in a tie), Honda and Nissan.
即刻這樣斯巴魯衹排在這一次調(diào)查的十六間汽車生産廠商中的第六名排名依次爲(wèi)豐田寶馬和奔馳（排名緊咬）本田和日産。
“For years, if you needed to go up a hill covered with snow, the only one you’d think about was Subaru, ” said Robert K. Passikoff, president at Brand Keys in New York. “And that was very successful.”
來自紐約品牌之匙的主蓆羅伯特K帕斯科夫說:"許多年來如果人們要開車爬過一個被大雪所覆蓋的小山每每能讓你想起斯巴魯來 ""這一點非常的成功."

Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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The method of engagement research by Brand Keys has been validated by the Advertising Research Foundation.
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Over the years Brand Keys has, in fact, applied our predictive metrics to political campaigns.
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