millward brown

常見例句

So, it makes perfect sense, given Millward Brown's criteria for assessing brand value, that Apple would sit atop the rankings.
因此，依據(jù)明略行評(píng)估品牌價(jià)值的標(biāo)準(zhǔn)，把蘋果送上頂級(jí)寶座是合情合理的。
“We didn't use the FTSE, as eight of the world's top brands are in the US so it would be skewed by currency effects,” says Malte Nuhn, senior consultant at Millward Brown Optimor.
“我們沒有使用富時(shí)指數(shù)(FTSE)，因?yàn)槭澜珥敿?jí)品牌中有8個(gè)在美國(guó)，如果參照富時(shí)指數(shù)，可能會(huì)受到匯率變化的扭曲，”Millward Brown Optimor高級(jí)咨詢師馬爾特?努恩(Malte Nuhn)表示。
But Millward Brown Optimor has also been measuring the effects of brand on stock market performance – an area where little research has been done.
不過，Millward Brown Optimor也一直在評(píng)估品牌對(duì)股市表現(xiàn)的影響——人們目前對(duì)這個(gè)領(lǐng)域的研究很少。

The full report can be read here at Millward Brown.
FORBES: Apple Still The World's Most Valuable Brand
The company crows that the Dodge Ram spot just received the highest-ever awareness score among 250 auto spots tested in the past decade by market researcher Millward Brown.
FORBES: A newly popular fixture in advertising: potty humor.
According to a press release from branding agency Millward Brown, facial coding by Affectiva and their own Link copy-testing will be the primary technique used to gauge consumer emotions.
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