marketing mix

基本解釋

While traditional media will remain an important advertising vehicle for high-end fashion companies, social media needs to be part of the marketing mix too.
盡管傳統(tǒng)媒體仍然是高端時(shí)尚公司的重要廣告工具，大眾媒體也需要成為營(yíng)銷組合的一部分。
A"Marketing Mix" is the set of controllable, tactical marketing tools that work together to achieve company's objectives, they are: product, price, promotion and place.
“市場(chǎng)營(yíng)銷組合”指一系列可控的、戰(zhàn)術(shù)性的市場(chǎng)營(yíng)銷工具，它們共同作用，以達(dá)到公司的目標(biāo)。它們是：產(chǎn)品、價(jià)格、促銷和地點(diǎn)。
As for the marketing mix, we’ll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar.
至于說營(yíng)銷組合，我們要用像巧克力一樣的深褐色字母的金箔紙來包裝它，仿照巧克力，并且定價(jià)比我們的巧克力脆皮冰激凌貴20%。

Entrepreneurs with limited budgets must choose which marketing mix best suits their particular businesses.
FORBES: Publicity: Every Entrepreneur's Secret Weapon
Borders was late to the Web, and late bringing e-tailing into their marketing mix.
FORBES: Postmortem: A Borders Nonfiction Selection
This will be good for small businesses that make Facebook a priority within their marketing mix.
FORBES: Facebook Graph Search: Big News For Small Business? Not Just Yet.

A company's marketing mix is the combination of marketing activities it uses in order to promote a particular product or service.

營(yíng)銷組合
Marketing channels is the basic carrier that the marketing mix improves the function.
營(yíng)銷渠道是營(yíng)銷組合充分揮其功效的基本載體。
銷售綜合方法