loss-aversion

基本解釋

People tend to choose avoiding losses over acquiring gains—a behavior known as loss-aversion.
人們傾向于選擇避免損失，而不選擇獲利。這種行為被稱為“規(guī)避損失”。
Interestingly, the older of the two women not only lacked loss-aversion, she was even loss-seeking.
有趣的是，這兩位女子中，年長的那位不僅沒有規(guī)避損失，而且會尋求損失。
De Martino already suspected that the amygdala was crucial for loss-aversion based on earlier studies using functional magnetic resonance imaging (fMRI).
根據(jù)較早取得的功能性磁共振成像研究結(jié)果，Martino假設(shè)大腦杏仁核對規(guī)避損失至關(guān)重要。

The sad truth is most investors suffer from "loss aversion"--they don't sell loser stocks when they should.
FORBES: Magazine Article
Instead of worrying about loss aversion and raising more than you need, greed-induced overcapitalization is often driven wanting bigger warchests in the face of lots of interest.
FORBES: The Energetics of Fear and Greed in the Boardroom