impulse buying behavior

基本解釋

Impulse buying behavior in the field of consumer behavior plays an important role.
沖動(dòng)性購買行為在消費(fèi)者行為研究領(lǐng)域中占有重要地位。
With increasing proportion of impulse buying in the consumers'purchase behavior, the research of impulse buying has become more and more important.
隨著沖動(dòng)性購買行為在消費(fèi)者購買中的比例逐漸上升，對(duì)沖動(dòng)性購買的研究也變得愈發(fā)重要。
In existing research works, scholars made wide range of research on traditional market impulse buying behavior, while the network environment for impulse buying behavior is relatively untouched.
在已有的研究中，學(xué)者們針對(duì)傳統(tǒng)市場(chǎng)環(huán)境沖動(dòng)性購買行為進(jìn)行了廣泛研究，而針對(duì)網(wǎng)絡(luò)環(huán)境下消費(fèi)者沖動(dòng)性購買行為的研究則相對(duì)較少。