Burger King

基本解釋

LOS ANGELES - T here's no Burger King tie-in or special flavor of Mounta in Dew .
洛杉磯-有沒有漢堡王鐵在或特殊風味的山露水。
They also helped to turn around the most troubled of the franchisees who operate the vast majority of the 12,000-plus Burger King restaurants in 73 countries.
他們還幫助最困難的特許經(jīng)營者扭虧為盈, 而這批人運作著大部分遍布于73個國家超過12000家的漢堡王餐館.
The world's biggest maker of alcoholic drinks sold Burger King, Haagen-Dazs, Pillsbury and other food companies unrelated to its core business.
這個全球最大的酒業(yè)制造集團還經(jīng)營了著與其核心業(yè)務毫不相關的食品公司，比如漢堡王、哈根達斯、品食樂等等。

One's from Burger King and one is from KFC, and when I show these to you-- we'll talk a lot about food marketing in the United States, because if you buy the premise that I laid out a few moments ago, that what we consider food and what we consider to taste good is pretty much a total social construction.
一個是漢堡王的,一個是肯德基的,在我播放這兩個廣告的同時,我們要講下美國的食物市場營銷策略,因為如果你買了我之前出的那本提綱,其中講到了我們對待食物的態(tài)度,我們,判定食物好吃與否的標準是種社會意識
耶魯公開課 - 關于食物的心理學、生物學和政治學課程節(jié)選

While the desire to pair humor with a commercial message has a long history in advertising-- Burger King's creepy King character and Bud Light's "Real Men of Genius" being sterling examples--the PR industry has demonstrated a sluggish embrace of yucks as a vehicle to deliver a message about companies, brands or issues.
FORBES
Operating along the same lines, fellow fast-food purveyor Burger King introduced a new "low-fat platform" consisting largely of chicken sandwiches and Wendy's (nyse: WEN - news - people ) expanded its Web site to include more nutritional information.
FORBES: One Happy Meal, Hold The Calories
In a move that can be seen as desperate, McDonald's (nyse: MCD - news - people ) and Burger King keep extending those 99-cent add-ons in the U.S. in an attempt to boost sales.
FORBES: Magazine Article