evaluation of brand extension

基本解釋

The influence of brand association on brand extension evaluation of garment was studied in the paper through experimental study.
運(yùn)用實(shí)證研究的方法研究品牌聯(lián)想對(duì)服裝品牌延伸評(píng)價(jià)的影響。
The evaluation of brand's near-extension from customer depended on the brand association of the brand's prolocutor while the far-extension evaluation did not depend on it.
品牌聯(lián)想中對(duì)服裝品牌知名形象代言人的印象越深刻，消費(fèi)者對(duì)服裝品牌近距離延伸的評(píng)價(jià)越高，但對(duì)其遠(yuǎn)距離延伸評(píng)價(jià)沒(méi)有顯著影響。
In order to better brand choice strategy extension of the effect of the application papers fuzzy decision-making analysis, the establishment of performance evaluation model of brand extension.
為了更好的選擇品牌延伸策略的效果，論文應(yīng)用模糊決策分析方法，建立了品牌延伸績(jī)效評(píng)估模型。