creative brief

常見例句

雙語例句

• The key to using design effectively at any level is the creative brief.
  在各個階層有效利用設(shè)計的關(guān)鍵，在于創(chuàng)造性的概述。
• The goal here is to develop a clear creative brief that frames the fundamental design challenge to the organisation.
  這個階段的目標(biāo)是做出一個清晰而富有創(chuàng)造的概述，在其中定義最基本的，該組織遇到的設(shè)計挑戰(zhàn)。
• You need to be able to understand and communicate a creative brief since you'll act as the middleman between our creative team and the client.
  作為我們的創(chuàng)意團隊與客戶的中間橋梁，項目經(jīng)理需要能夠理解我們的創(chuàng)意并且將它傳達給我們的客戶。

權(quán)威例句

• Four (forgot, there is one more), there is a corporate risk releasing your creative brief to the masses.
  FORBES: When Considering Crowdsourcing Consider The Source
• You might be surprised how close in construct a PRD (product requirement document) is to a creative brief.
  FORBES: Advertising as an App
• In fact, I would argue that the creative process begins with the focusing energy inherent in a great creative brief.
  FORBES: The Creative Brief And The Client's Role In It
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