brand familiarity

基本解釋

The packaging is the visual that signals the brand’s familiarity in the mind.
包裝是一個(gè)產(chǎn)品與消費(fèi)者心中的品牌熟悉度之間建立聯(lián)系的視覺符號(hào)。
Furthermore, the discount effect is moderated by brand familiarity, promotion signal, and need for cognition (NFC).
并且，此效果將被品牌熟悉度、促銷訊號(hào)及認(rèn)知需求所干擾。
The results suggest that image-intensive tools generate different returns depending on the level of brand familiarity and cultural media.
結(jié)果表明，依靠品牌熟悉和文化傳媒，影像加強(qiáng)器產(chǎn)生了不同的效果。

Most OishiNewsStation posts consist of images of meals, Oishi drinks and the three handsome young TV actors appointed as brand representatives to compete with the captain for familiarity with consumers.
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