backlash setting

基本解釋

So too has the response of the rebel leaders, who have provoked a minor backlash by setting up their own rather crude whipping operation to stiffen the resolve of waverers.
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While the social media backlash had no visible impact on television ratings, the issue raises a concern on whether the IOC is setting a precedent for how social media will be monitored at upcoming sporting events, such as the Super Bowl and the World Cup.
FORBES: A New Social Media Strategy for the Olympics, Future Sporting Events