ambush marketing

常見例句

This was just one of 18 examples of ambush marketing at Euro 2008 identified by researchers at Coventry University Business School.
這僅僅是在本屆歐洲杯上考文垂大學(xué)商學(xué)院所確認(rèn)的18種“伏擊營銷”例子中的一個。
Ambush marketing—piggy-backing on a big sporting event by non-sponsors—has grown steadily since the practice burst out of bounds a decade ago.
埋伏式營銷——即非贊助商借大型體育賽事推廣自己的品牌——自10年前突破界限以來一直在穩(wěn)步增長。
The hats were an “ambush marketing” campaign, in which companies try to promote their brands at sporting events without paying sponsorship fees.
這頂帽子就是一種“伏擊營銷”行為，因?yàn)榘l(fā)放帽子的公司沒有支付相關(guān)賽事的贊助費(fèi)以此取得贊助商資格，但他們?nèi)匀辉O(shè)法在比賽中宣傳其品牌。

Why does the IOC and the LOCOG take ambush marketing so seriously?
FORBES: Olympic Hurdles For Advertisers: The Games' Unique Rules And Restrictions
But plenty of non-sponsors will attempt to correlate their brand with the Games, which is widely known as ambush marketing—something the IOC and LOCOG take very seriously.
FORBES: Olympic Hurdles For Advertisers: The Games' Unique Rules And Restrictions
Creating a platform conducive to engagement is not an easy task for brands who hope to be involved with NBA All-Star Weekend, especially because the NBA does what it can to shield its sponsors from ambush marketing tactics.
FORBES: NBA All-Star Weekend Welcomes Variety Of Events (Plus Brands)